Apple Watch
On Your Wrist
Your playlists are stored on the Watch itself, so you can leave your iPhone at home. Listen through AirPods, or follow a silent session with a tap on your wrist for every knot.
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Free forever on iPhone, Apple Watch and CarPlay
Record Once. Hear It Twenty Times.
A century ago, Émile Coué asked people to say one simple sentence twenty times, counting on a string tied with twenty knots. Twenty Knots does the counting for you. Record your affirmation in your own voice and let it play, morning and night, at home, on your wrist or in the car.
Coming soon to theApp Store See how it works
- No ads
- No account
- No in-app purchases
- Works offline
Good morning
Coué’s Morning
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Every day, in every way, I am getting better and better.
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- Free, With Nothing Held BackNo price, no ads, no in-app purchases, now or later. Coué charged nothing for his sessions.
- Private by DesignNo account and no analytics. Your recordings stay on your devices, and in your own iCloud only if you choose.
- Offline FirstEverything lives on your phone and Watch, so it works with no signal at all.
- Faithful to CouéHis formula, his twenty repetitions, his two times of day. Nothing more to learn.
How it works
Three Taps to a Quieter Mind
Coué kept his method simple on purpose. The app does too: record, press play, listen.
New affirmation
Say it once, calmly
0:0
01
Record Once
Say your affirmation a single time, in a calm, ordinary voice. Up to thirty seconds, with the silence trimmed from both ends automatically.
- Your own voice, or a ready-made one
- Keep as many recordings as you like
Coué’s Night
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Every day, in every way, I am getting better and better.
02
Play Twenty
Press play and the app repeats it twenty times, one knot for each, with a soft tap as every knot passes. You never have to count.
- Any count from 1 to 100
- Keeps going with the screen locked
Playlists
- Coué's Morning3 affirmations, 60 knots
- Coué's Night2 affirmations, 40 knots
- The Drive5 affirmations, 100 knots
- My Mornings4 affirmations, 70 knots
03
Make It a Ritual
Line up as many affirmations as you like in a playlist, each with its own count, and set gentle reminders for waking and for bedtime.
- Morning, Night and Drive playlists to start
- Reminders that open straight into your playlist
The formula
Tous les jours, à tous points de vue, je vais de mieux en mieux.
Every day, in every way, I am getting better and better.
Wherever you are
Everywhere You Practise
One player on your iPhone, your wrist and your car, so the knot count is the same wherever you pick it up.
CarPlay
On the Drive
Your playlists are right there on the car’s display. Pick one and keep your eyes on the road.
- The Drive5 affirmations, 100 knots
- Coué's Morning3 affirmations, 60 knots
- Coué's Night2 affirmations, 40 knots
- My Mornings4 affirmations, 70 knots
Gentle at Night
After the hour you choose, the app turns very dark and quiet, with slow fades and no bright flashes.
Ready-Made Voices
Coué’s formula and nine more affirmations in his spirit, in British, American and Australian voices, ready on day one.
Morning and Night
Two gentle reminders at the times you choose, each opening straight into its playlist.
Plays When Locked
Lock Screen and Control Centre show the phrase and “Knot 7 of 20”, with pause and skip.
A Daily Reading
A short passage from Coué’s own writing each day, sixty-four in all, ready to read with no signal.
A Quiet Calendar
A dot for every session, on your phone, wrist or in the car. No streaks and no scolding.
Save as Audio
Turn an affirmation or a whole playlist, every repetition included, into one track for Files or AirDrop.
iCloud and Apple Health
If you wish, keep your recordings in step through your own iCloud, and add sessions to Health as Mindful Minutes.
A closer look
Calm by Design
Large, quiet controls you can use half awake. Swipe through the screens.
Our promise
Free, and Always Will Be
Émile Coué never charged for his sessions. He taught that each of us carries the means of our own improvement, and he gave his help freely to anyone who came to him.
Twenty Knots follows his lead. The app is free today and it will stay free, with nothing locked away and nothing to upgrade to.
- No price
- No subscription
- No in-app purchases
- No ads
- No premium version, ever
CarPlay
Twenty Knots for the Drive to Work
The commute is a natural moment for Coué’s practice. Plug in your iPhone and Twenty Knots appears on the car’s display, ready to play your Drive playlist while you watch the road.
- Start, pause and skip from the screen, the steering wheel or Siri
- The Now Playing screen shows the knot and affirmation count
- Simple, glanceable controls, with no recording or editing in the car
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The Drive
Every day, in every way, I am getting better and better.
The method
The Practice, as Coué Taught It
No visualisation scripts, no streaks to protect. Just one sentence, said the way he described it.
On Waking
Before you get up, while you are still drowsy, start your twenty knots. A gentle reminder arrives at the time you choose.
Twenty Times
Record the formula once in your own voice, or choose a ready-made one. The app plays it twenty times, one knot each, so you never have to count.
Without Effort
Coué asked for a simple, almost mechanical voice, loud enough to hear yourself. Trying hard works against you. Let the words do the work.
At Night
Repeat it as you settle into bed, just before sleep. Twenty knots again, then rest. That is the whole method.
The man behind the method
Émile Coué, the Pharmacist of Nancy
Émile Coué (1857 to 1926) was a French pharmacist who noticed that the way he spoke to his customers about their remedies seemed to change how they felt. He went on to study hypnosis and, in Nancy, developed a simple practice he called conscious autosuggestion, which drew visitors from across Europe and America.
His central idea was that imagination, not willpower, shapes how we act and feel. When the two pull in opposite directions, imagination tends to win. So rather than straining to force change, Coué taught people to plant a gentle, general suggestion and repeat it until it settled in.
He was always clear that he healed no one himself. In his words, each person carries the means of their own improvement; he only showed them how to use it.
Keep the Knots With You
Free on iPhone, Apple Watch and CarPlay, and free for good. Two minutes in the morning, two at night.
- Record once in your own voice and hear it twenty times
- Playlists with their own count for each affirmation
- Works with no signal: everything is stored on your device
- Free forever, with no ads, no account and no in-app purchases
Coming soon to theApp Store
Coué’s Night
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Every day, in every way, I am getting better and better.